Our History: The Elegant Farmer from 1970 through today.
The Elegant Farmer began back in 1946 as a family dairy farm owned and operated by brothers Dave and Elmer Scheel. In addition to overseeing a herd of 50 Guernsey cattle, they sold their surplus fruits and vegetables on the busy corner of their farm property at Highway ES and J in Mukwonago. Business was brisk and a larger, permanent year-round roadside market was built in the early 50’s. By 1958, the brothers decided to concentrate solely on their newly named Davelmer Market and sold the dairy herd. To encourage families to visit the Davelmer Market, the brother’s pioneered the concept of customers coming to pick-your-own strawberries on its 65 acre farm. In 1970 Elmer’s son Dan Scheel and his wife Karen took over the business and dubbed it The Elegant Farmer.
Over the next 26 years, The Elegant Farmer expanded its business by selling locally grown fresh and frozen fruits and vegetables, introducing its famed Apple Pie Baked in a Paper Bag® and other baked goods leading to spectacular growth in the Farm Bakery accompanied with the development of its Farm Kitchen, Deli and Produce sections. The pick-your-own currently includes apples, pumpkins, and squash. Other additions include its Spring Garden Center featuring everything for the home gardener — seeds, vegetable plants, flowers, small fruit trees and more under the tent. Other specialty items include CiderBaked Ham®, Fruity Applesauces, Fruit Crisps, Jumbo Muffins & Cookies, Fruit Breads, Gourmet Sauces & Seasonings, Blue Ribbon Cheeses and Old Fashioned Gourmet Popcorn. If you can’t make it to Mukwonago, The Elegant Farmer provides its Apple Pie Baked In A Paper Bag® and other baked goods to over 400 locations in Illinois, Wisconsin, Michigan and nationally on-line at www.elegantfarmer.com.
With former owner Farmer Dan Scheel’s blessing, The Elegant Farmer has passed to its third generation of owners in 2005 as longtime employees, John Bauer and Keith Schmidt took over the helm along with John’s brother, Mike Bauer. Nowadays, this dynamic trio is committed to offering the quality and traditions that The Elegant Farmer has for more than 60 years: small town charm, simply the best foods and loyal customer relationships.
“We recognize the importance of continuing all of The Elegant Farmer’s traditions for generations to come,” says John Bauer. “The only thing we ever plan to change is to have people from all over America enjoy what our friends in Wisconsin have enjoyed for years.”